Of all the characters Marvel has been carefully plotting to bring to the big screen individually before getting them all together for The Avengers, Thor was always going to be the most difficult sell for the non-comic fan audience. He looks silly, speaks silly, and isn't even as well known as either Iron Man or Captain America were before their films.
The smart move Marvel Pictures made was to appoint Kenneth Branagh as director. Not an obvious big action movie choice, but throughout their work to create their cinematic Universe Marvel have repeatedly shown enough faith in the pull of the characters themselves to get people involved who wouldn't have gotten near a Summer Blockbuster tm at the time. It worked with Robert Downey Jr. and John Faveau on Iron Man in spades, and Branagh was a perfect choice here for what is a very Shakespearean set up in the Asgard portions of the film. He knows how to get large performances from the actors without it feeling too OTT or hammy.
The smart move Marvel Pictures made was to appoint Kenneth Branagh as director. Not an obvious big action movie choice, but throughout their work to create their cinematic Universe Marvel have repeatedly shown enough faith in the pull of the characters themselves to get people involved who wouldn't have gotten near a Summer Blockbuster tm at the time. It worked with Robert Downey Jr. and John Faveau on Iron Man in spades, and Branagh was a perfect choice here for what is a very Shakespearean set up in the Asgard portions of the film. He knows how to get large performances from the actors without it feeling too OTT or hammy.
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